Real Gut Doctor
Funnel Optimization + Email Marketing · 90 Days
Real Gut Doctor had built genuine authority in the gut health space with 50,000+ monthly organic visitors and a loyal YouTube following. But the business was leaving most of its potential revenue on the table. The checkout funnel was converting at just 0.9%, meaning 99 out of every 100 visitors left without buying. Cart abandonment sat at 82%. They had no automated email sequences beyond a basic welcome email.
- —Full funnel audit identified 6 critical drop-off points
- —Rebuilt checkout to 3-step optimized flow with progress indicators
- —Added social proof, testimonials, and FAQ sections at key friction points
- —Implemented abandoned cart email sequence (4 touchpoints over 72 hours)
- —Built post-purchase upsell flow and subscription offer
- —Created 8-part welcome/nurture sequence for email list
Within 90 days, overall conversion rate moved from 0.9% to 2.6% — a 187% improvement. Cart abandonment dropped from 82% to 41%. The email sequences generated $34,000 in their first month. The business went from leaving 90% of revenue uncaptured to running a machine that converts visitors into customers automatically.
“We knew traffic was not the problem but had no idea the funnel was bleeding that much. ARA INC found leaks we did not even know existed and fixed them in a way that felt completely natural to our brand.”
Founder, Real Gut Doctor